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What do serums do to the skin?Updated a year ago

Serums are light emulsions usually rich in water, with a texture that’s a little more viscous than liquid but thinner than the average cream. They tend to be transparent, but not always.  

Serums can serve as very effective delivery vehicles for specific active ingredients like vitamin C, niacinamide, or retinoids. Most serums usually contain humectants, which are water-binding ingredients that help hydrate the skin. 

Serums are usually geared towards specific skin types or concerns, and they can have very different benefits as a result. Here are some of the common effects that serums can have on the skin: 

  • Hydrate or moisturize
  • Reduce signs of premature aging such as fine lines and wrinkles
  • Provide antioxidant protection
  • Reduce discoloration or brighten
  • Soothe the skin and reduce redness
  • Remove dead skin if they contain chemical exfoliants
  • Smooth skin texture and reduce pore size
  • Reduce blemishes and signs of breakouts 

Unlike moisturizers, serums penetrate the skin a little faster, which is why they’re a better choice than active-laden creams. That said, they usually don’t moisturize the skin as thoroughly, since they contain fewer occlusives to seal water into the skin. That’s why it’s important to apply moisturizer once your serum has completely sunk in. 

Read the full blog post here

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