What is natural skincare?Updated a year ago
Natural or green beauty is a manufacturing philosophy where brands only use natural or naturally derived ingredients. The idea behind this is that natural is better and that synthetic or human-made ingredients are somehow harmful.
The terms “natural skincare” or “natural cosmetics” aren’t regulated, so there isn’t much consistency from brand to brand. For example, some companies still use a certain percentage of synthetic ingredients, while others avoid them completely.
Some natural beauty brands do follow specific formulation principles. They often leave out controversial ingredients (whether the controversy is justified or not). Some brands adhere to specific standards, like EcoCert or USDA Organic, which stipulate organic farming and production methods and allow the use of certain ingredients.